Case Study: onX boosts push opt-in rates by 10.6% with Phiture

OnX - Customer Case Study

The customer, onX, a mapping startup, faced the challenge of increasing its push notification opt-in rate for new iOS users, a critical metric for user activation and conversion. The mobile growth consultancy Phiture was engaged to address this challenge with a custom in-app messaging strategy.

Phiture implemented a two-fold solution, introducing a pre-permission in-app message for new users and a win-back campaign with a deep link for existing users. After design and copy iterations, this strategy delivered an overall opt-in rate increase of 10.6% for onX.

OnX

Andrew Burrington

Product Manager