Case Study: onX boosts Apple Search Ads installs and cuts CPA with Phiture’s Catchbase

OnX boosts installs 20% and cuts CPA 2.2% with Phiture

onX Backcountry, a GPS navigation app for outdoor enthusiasts, was looking to increase the efficiency and effectiveness of its Apple Search Ads channel to enable further scaling. The company engaged mobile growth consultancy Phiture to meet this challenge, utilizing their AI-based bid optimization service, Catchbase.

Phiture implemented its Catchbase AI models to optimize keyword bids across multiple campaigns. The solution used machine and reinforcement learning to automatically manage the campaigns without manual intervention. This resulted in a significant performance improvement, with a total 20% increase in installs and a 2.2% reduction in Cost-per-Acquisition (CPA) within the first month, allowing onX to scale its results to new levels.

OnX