Case Study: Meditation Moments boosts Apple Ads efficiency with Phiture’s Catchbase

Meditation Moments increases downloads by 47% with Phiture

Meditation Moments, an app helping over a million people reduce stress and sleep better, was looking to scale its Apple Search Ads performance. The challenge was to gain greater clarity on budget allocation and improve efficiency while continuing to scale their user acquisition. They partnered with mobile growth consultancy Phiture to implement its AI bid optimization tool, Catchbase.

Phiture used Catchbase to rebuild and optimize the ASA brand campaigns. The solution involved analyzing keyword performance, restructuring the campaign around high-intent segments, and redistributing the budget based on live performance signals. This resulted in a 47% increase in downloads and a 66% decrease in cost per subscription, turning Apple Search Ads into a top-performing channel for sustainable growth.

Meditation Moments