Case Study: Lockwood Publishing achieves a 57% conversion rate uplift with Phiture’s PressPlay

Lockwood Publishing boosts Avakin Life conversion rates by 57% with Phiture

Lockwood Publishing, the creator of the Avakin Life mobile game, faced challenges in scaling its A/B testing to improve Google Play conversion rates. The unique 3D art style required extensive resources, creating a bottleneck. They partnered with vendor Phiture to utilize their PressPlay service for automated ASO testing.

Phiture implemented its AI-driven PressPlay solution, which automated the creation and deployment of tests. After fine-tuning a generative AI model to match Avakin Life's distinct visual style, the tool ran over 110 experiments. This resulted in a 57% increase in conversion rate over a two-month period for Lockwood Publishing.

Lockwood Publishing