Case Study: Hallow achieves 300% more installs and purchases with Phiture's TikTok growth strategy

How we successfully scaled Hallow’s TikTok audience to support growth in key markets

The customer, Hallow, a Catholic prayer and meditation app, faced the challenge of scaling its TikTok channel to support ambitious growth goals in key markets, including the management of major seasonal campaigns. They partnered with the vendor, Phiture, to leverage its performance marketing services to achieve this.

Phiture implemented a solution that involved testing audience targeting and establishing a creative testing mechanism, which identified user-generated content as a key successful element. This strategy was expanded into new markets and supported major campaign launches. As a result, Phiture helped Hallow achieve a nearly 300% increase in installs and purchases, with specific surges of 412% during Lent and 230% during Easter, establishing TikTok as a key marketing channel.

Hallow

Evan Laird

Head of Marketing