Case Study: Invoice Simple boosts subscriptions and cuts CAC with Phiture’s Apple Search Ads optimization

How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple

Invoice Simple, a mobile app for creating invoices, approached the mobile growth consultancy Phiture to scale their Apple Search Ads channel. Their challenge was to increase the number of users purchasing subscriptions while simultaneously lowering their customer acquisition costs.

Phiture implemented a solution that included extensive keyword research, a granular campaign structure, and custom automation scripts for campaign management. This approach, which also featured creative A/B testing, resulted in a 51% increase in subscriptions and a 6% decrease in customer acquisition cost within the first 60 days. The vendor also helped increase the overall search conversion rate by 15%.

Invoice Simple

Alex Black

Founder