Case Study: Pura Mente achieves 387% more first-time installs with Phiture's ASO strategy

How we helped Pura Mente define an ASO strategy

Pura Mente, the leading meditation app for Spanish-speaking markets, faced the challenge of maintaining its competitive position through superior app store optimization (ASO). They partnered with the mobile growth consultancy Phiture to conduct a comprehensive audit of their ASO, creative visuals, and descriptive copy, with the additional goal of building their own in-house expertise.

Phiture implemented a 360-degree audit and a six-month experimentation phase, running 25 A/B tests on creative assets. This data-driven approach identified the optimal combination of app store components. As a result, Pura Mente saw a 387% increase in first-time installs. Phiture also provided the client with a detailed playbook and tools, enabling them to build a successful internal ASO team to sustain future growth.

Pura Mente

Juan Hardoy

Chief Marketing Officer