Case Study: Deezer achieves international growth with Phiture's ASO

How We Helped Deezer Achieve International Growth With ASO

Deezer, a French music streaming service, sought to drive organic traffic and increase brand awareness in the Turkish market before investing in paid campaigns. They partnered with the vendor Phiture to leverage their ASO (App Store Optimization) expertise for this international growth challenge.

Phiture's solution involved a full market audit, comprehensive keyword research, and the localization of visual and textual assets for the Turkish market. Through iterative testing and optimization in both app stores, Phiture achieved significant results, including a 61% uplift in iOS downloads and a 53% uplift in Android downloads, helping Deezer become a market leader in the region.

Deezer

Mohand Kabeche

Head of Growth Marketing