Case Study: Burner increases email registrations by 39% with Phiture

How we drove Burner user engagement and increased email registrations

Burner, a private phone number app developed by Ad Hoc Labs, needed to identify the best way to engage its privacy-focused users and grow its email database. The challenge was to find a product-channel fit without collecting emails during signup, requiring a non-traditional approach. Phiture was enlisted to leverage its expertise in mobile growth and retention strategies.

Phiture executed a two-phase solution, first using custom in-app messages to securely collect emails and a newsfeed to identify relevant user topics. In the second phase, they built and optimized an email onboarding flow. This strategy by Phiture increased email registrations by 39% and achieved a 45% click-through rate on the most engaging newsfeed content, successfully building a new channel for user communication.

Burner

Greg Cohn

Co-Founder & CEO