Case Study: Headspace boosts app visibility and installs with Phiture's ASO strategy

How Systematic ASO Helped Headspace

Headspace, a meditation and mindfulness app with 6 million users, sought a competitive edge to drive scalable growth. They partnered with the mobile growth consultancy Phiture to improve their App Store Optimization (ASO) strategy and increase their visibility and conversion rates in key app markets.

Phiture provided a systematic ASO solution, beginning with a comprehensive audit and extensive keyword research. This was followed by a 6-month managed phase of iterative experimentation, including professional localization and the creation of new creative assets. As a result, Phiture helped Headspace achieve a 40% increase in visibility and an 18% increase in installs via search, growing their user base to 6.6 million and establishing them as a top-grossing app.

Headspace

Robert Lamvik

Former Head of Growth