Case Study: Sololearn reduces trial costs by 40% with Phiture's localization expertise

How Phiture's localization expertise helped SoloLearn identify new markets and reduce cost per trial by 40%

SoloLearn, a leading online learning platform, wanted to improve its app performance marketing and identify the potential of new markets. They partnered with the mobile growth consultancy Phiture for its expertise in localization and performance marketing across diverse markets.

Phiture implemented localized Apple Search Ads and Google App Campaigns, testing over 50 new markets and numerous creative themes. This strategy resulted in a dramatic reduction of key costs, including a 40% decrease in cost per trial and a nearly 50% drop in cost per install, successfully informing SoloLearn's expansion strategy.

SoloLearn

David Sánchez

Head of Growth