Case Study: Lifesum achieves a 12.58% increase in premium conversions with Phiture's B.Layer In-App Messages

How Lifesum Increased its Conversion Rate to Premium by 12.58%, with the Help of B.Layer In-App Messages

Lifesum, a leading nutrition platform, needed a tool that would allow its Product Marketing Team to create in-app messages quickly and without heavy development resources. Their challenge was to increase user engagement and retention with on-brand, eye-catching messages and surveys. They partnered with mobile growth consultancy Phiture and utilized its B.Layer product to meet this need.

Phiture's B.Layer solution enabled the Lifesum team to easily design and deploy custom in-app messages and multi-step surveys. This directly led to a 12.58% increase in conversions to their premium plan. The tool also drove significant engagement within the premium segment, including a 294.28% increase in users selecting a specific meal plan, while saving the team considerable time and resources.

Lifesum

Kristijan Arsov

Lifecycle Marketing Manager