Case Study: Blinkist boosts engagement and content consumption with Phiture's in-app messaging

How in-app messages help to inspire readers and increase engagement

Blinkist, an app that provides key insights from nonfiction books, faced a challenge in keeping users consistently engaged with their content. They were concerned that users felt overwhelmed and did not know which book to start reading next. They partnered with the vendor Phiture to leverage its expertise in in-app messaging to address this.

Phiture collaborated with Blinkist to design and implement a new in-app message template that promoted the latest book release. The solution yielded impressive results, including a 4367% uplift in users beginning the recommended book and a 90% click-through rate. Overall, Blinkist saw a 6.62% increase in book adds and a 6.55% increase in book starts, leading them to adopt Phiture's template for ongoing campaigns.

Blinkist

Mai Tran

CRM Manager