Case Study: Fishbrain boosts retention and paid conversions with Phiture's growth-focused CRM

How growth-focused CRM efforts hooked the anglers

Fishbrain, a social networking service for anglers, wanted to increase their user retention rate. They engaged the consultancy Phiture to conduct a Retention & Engagement Audit and kickstart a new strategy using the Braze and Amplitude platforms.

Phiture implemented a growth-focused CRM strategy, running retention experiments and campaigns via Braze while using Amplitude for comprehensive analysis and measurement. The solution significantly boosted Fishbrain's key metrics, resulting in a 50.6% uplift in week 6 retention, a 1300% increase in email open rates from Gmail users, and a 14.9% increase in paid conversions.

Fishbrain

Nick Lyford

Marketing Manager