Case Study: Headspace boosts retention and paid conversions with Phiture

Headspace - Customer Case Study

Headspace sought to improve global user retention and new user activation. To address this challenge, they partnered with the mobile growth consultancy Phiture for its expertise in retention strategies and lifecycle marketing.

Phiture implemented a solution focused on optimized engagement and reactivation campaigns across push, in-app, and email channels via the Braze platform. This included rich push notifications and deep-linking users directly to popular meditation content. As a result of Phiture's work, Headspace saw a 109% uplift in week 1 retention and a 49% increase in paid conversions within one day, alongside significant lifts in new user activation.

Headspace

Brian Rabben

Head Of Channels