Case Study: HBO Max EMEA achieves 40% higher push open rates with Phiture's automated Braze personalization

HBO Max EMEA boosts push opens 40% with Phiture

HBO Max EMEA faced the challenge of manually sending its weekly "Movie Night" push notification, a resource-heavy process that required its CRM team to handpick content, write copy, and rebuild the campaign from scratch each week. Partnering with CRM consultancy Phiture, the goal was to automate and personalize these recommendations to save time and improve engagement.

Phiture designed and built an automated solution within the Braze platform that connected to HBO Max's internal "For You" recommendation API. This system pulled a personalized movie title for each user, suppressed already-watched content, and used a rotating library of copy. The automation saved over 35 hours per month and drove a 40% increase in push notification open rates and a 20% rise in content watched from the notifications.