Case Study: Found It! achieves a 20% global install lift with Phiture’s PressPlay

Found It! boosts installs 20% with Phiture

The customer, Found It!, worked with the vendor Phiture to leverage their PressPlay technology, an AI-powered ASO testing service. Their challenge was to automate the creation and testing of app store assets to drive new installs and achieve significant increases in their conversion rates across key global markets.

Phiture implemented a solution using PressPlay’s GenAI capabilities to autonomously generate assets and run over 100 A/B tests. This resulted in a 20% global lift in installs for Found It! and a projection of 600,000 additional annual installs, demonstrating the solution's measurable impact on growth.

Found It!