Case Study: foodspring boosts CRM revenue and automation with Phiture and Braze

foodspring drives 40% of revenue from automations with Phiture

foodspring, a German e-commerce D2C company, aimed to enhance customer engagement and reduce its reliance on promotional emails. Their primary challenge was a lack of a sophisticated automation strategy to drive user interaction, retention, and sustainable revenue growth. To address this, they partnered with vendor Phiture to leverage the Braze platform for their CRM setup.

Phiture implemented a comprehensive multi-channel strategy using Braze, focusing on deep taxonomy analysis and personalization features like Liquid Logic and Catalogs. This solution resulted in foodspring exceeding revised revenue targets for eight consecutive months, with automations now driving 40% of total revenue. CRM activities contributed over 20% of the company's overall revenue, significantly improving their business performance.

foodspring