Case Study: EasyPark boosts installs and in-app conversions with Phiture

Driving EasyPark User Acquisition Navigating the market with creative strategies & account optimization

EasyPark, a provider of digital parking and EV charging solutions, sought to scale its user acquisition efforts within strict cost-per-acquisition targets. The company partnered with the performance marketing team at Phiture to optimize its Google App Campaigns in the post-COVID market, building upon a previous App Store Optimization engagement.

Phiture's solution began with a 360° audit that led to new campaign structures and regular collaborative workshops for creative ideation. This new strategy was rolled out across 14 European markets and resulted in an immediate 32% increase in installs per 1000 impressions. Over three months, Phiture's work drove a 47% increase in install rates and a 6% improvement in in-app conversion rates, achieving the highest ad spend ever while maintaining the target CPA.

EasyPark

Caroline Letsjö

Head of B2C Marketing