Case Study: Deezer achieves a 9.78% uplift in organic app downloads with Phiture's localized app preview video

Deezer - Customer Case Study

Deezer, a French online music streaming service, partnered with the mobile growth consultancy Phiture to increase brand awareness and uplift organic app installs in new global territories. Their challenge was to create innovative and localized creative assets for their app store listings that would set them apart from competitors and ensure lasting ASO success.

Phiture implemented a data-driven solution by creating a localized app preview video that showcased Deezer's most popular features, including new additions like Dark Mode and Song Catcher. The video was tailored for different markets by featuring the top artists and songs specific to each geographic locale. This strategy resulted in a 9.78% uplift in organic app downloads from search and a 0.28% increase in search conversion rate for Deezer, successfully increasing their organic traffic and brand awareness internationally.

Deezer

Mohand Kabeche

Head of Growth Marketing