Case Study: Blinkist achieves 51% higher subscription renewals with Phiture’s B.Layer

Blinkist drives 51% higher subscription renewals with Phiture

Blinkist, a learning app offering nonfiction book summaries, wanted to bring its annual Year in Blinks recap campaign to mobile in a dynamic way to drive key metrics like renewals and new user revenue. To achieve this, they partnered with vendor Phiture and utilized its B.Layer service for creating in-app messages.

Phiture implemented a solution using its B.Layer software to build personalized, on-brand in-app messages integrated with Blinkist's Braze platform. The campaign resulted in users being 51% more likely to renew their subscriptions, achieved 130% of its premium content starts goal, and hit 104% of its new user revenue target.

Blinkist