Case Study: Smartphoto reduces phishing rate from 40.5% to 4.5% in under one year with Phished

Smartphoto’s phishing rate decreased from 40% to 4.5% in under one year, thanks to Phished

Smartphoto, an e-commerce photo-printing company operating in 12 European countries, was struggling with rampant phishing emails and had been hit by a ransomware attack that exposed the need to train all 180 employees. To address this urgent security gap, Smartphoto engaged Phished for specialized Security Awareness Training.

Phished deployed its platform—combining automated, realistic phishing simulations, short training modules through the Phished Academy, and clear reporting—giving employees a blended learning experience and targeted follow-up. As a result, Smartphoto’s phishing click rate fell from 40.5% to 4.5% in under one year, increasing employee alertness and delivering a clear ROI for Phished’s services.

Smartphoto

Jo Van Maldeghem

IT Operations