Case Study: Nix boosts lice outbreak visibility and marketing reach with Philly Marketing Labs' Lice Tracker

Nix drives 200% higher CTR with Philly Marketing Labs

The customer Nix, a lice treatment brand, faced the challenge of establishing itself as an industry thought leader and providing more value to its customers. They engaged vendor Philly Marketing Labs to develop a custom web application solution to meet this need.

Philly Marketing Labs built the Nix Lice Tracker, a custom web application that blended multiple unique data sources with a proprietary algorithm to track and map lice outbreaks. The solution provided unprecedented visibility for parents and nurses, successfully positioning Nix as a thought leader. The vendor reported that the tracker received over 1,000 zip code lookups daily and that a YouTube ad campaign featuring the tool achieved a click-through rate more than 200% higher than other ads.

Nix