Case Study: Chariot Solutions boosts conference registrations with Philly Marketing Labs

Chariot Solutions increases conference registrations 249% with Philly Marketing Labs

Philly Marketing Labs partnered with Chariot Solutions, which runs the annual Emerging Technology for the Enterprise Conference, to increase registrations and attendance for the event.

The solution implemented by Philly Marketing Labs involved website information architecture and conversion optimization improvements, paired with a targeted Google Ads paid search campaign and conversion tracking. These actions resulted in selling out the conference for three consecutive years, a 78% reduction in paid visits for cost savings, a 30.4% year-over-year increase in organic search visits, and a 249% return on investment for the project.

Chariot Solutions