Case Study: Bush Refrigeration builds a hybrid eCommerce site with Philly Marketing Labs

Bush Refrigeration launches eCommerce site in 8 months with Philly Marketing Labs

The customer, Bush Refrigeration, faced the challenge of transitioning from a traditional sales model to a modern eCommerce operation without an existing product database. Philly Marketing Labs was engaged to build a hybrid eCommerce site that would not only sell products online but also serve as an educational tool, requiring a significant cultural shift within the company's sales team.

Philly Marketing Labs implemented a solution using Magento Community Edition, building a custom site that included a new product database, a consistent online pricing strategy, and integrations with specialized LTL shipping providers. The project, which also involved extensive change management, was launched in eight months. While specific metrics are not provided, the site successfully evolved from an initial launch with 300 products to a living platform with 500 products, fundamentally changing Bush Refrigeration's business model and equipping its sales team with a new tool.

Bush Refrigeration