Case Study: Bush Refrigeration boosts sales efficiency with Philly Marketing Labs eCommerce

Bush Refrigeration boosts closing ratios 80%+ with Philly Marketing Labs

Philly Marketing Labs helped Bush Refrigeration transition from a traditional brochure website to a full-featured eCommerce platform. The client faced the challenge of an outdated digital presence that generated many unqualified inquiry calls but lacked the detailed product and pricing information modern buyers needed to self-serve.

The solution involved building a rich eCommerce site with comprehensive product attributes, pricing, a Q&A section, and a built-in shipping calculator. This empowered customers to find answers online, which initially caused a sharp drop in traditional lead calls. However, Philly Marketing Labs helped the client redefine lead quality, and the sales team experienced an 80%+ increase in closing ratios as the remaining leads were far more qualified. Overall sales volume remained steady, proving the new site's effectiveness.

Bush Refrigeration