Case Study: Advantice Health achieves global privacy compliance with Ketch and Philly Marketing Labs

Advantice Health enables consent orchestration for Google Tag Manager and TikTok with Philly Marketing Labs

Advantice Health, a family of global healthcare brands, faced the challenge of managing complex, jurisdictionally-aware data privacy compliance across its nine websites in multiple countries. Philly Marketing Labs (PML) identified this need and recommended the Ketch platform to deliver seamless privacy notices and consent experiences in compliance with regulations like GDPR and CCPA/CPRA.

The solution implemented by PML involved deploying Ketch's Consent & Preference Management platform and Policy Center to create customized privacy notices. After training and deployment, PML used Ketch to enable consent orchestration, connecting user preferences to key systems like Google Tag Manager and TikTok. As a result, Advantice Health now delivers compliant, respectful privacy experiences across all brands and is prepared to scale for future regulations, building greater customer trust.

Advantice Health