Case Study: The British Heart Foundation drives CPR awareness with PHD Media’s timely Euro 2020 campaign

The British Heart Foundation launches ad in 72 hours with PHD Media

The British Heart Foundation (BHF) had no intention of advertising during the Euro 2020 football tournament and had no media budget. However, when footballer Christian Eriksen collapsed on the pitch, the BHF faced the challenge of capitalizing on a crucial moment of public awareness about CPR without any planned ad or budget. The vendor, PHD Media, was tasked with creating a high-impact, financially feasible media opportunity.

PHD Media created a new advertisement featuring Vinnie Jones and worked with ITV to place a 40-second spot immediately following a pre-match discussion about the incident. This solution, conceived and broadcast within just 72 hours, reached an audience of 4 million viewers live and generated significant additional news coverage. The campaign successfully recruited 40,000 new potential life-savers in the UK.

The British Heart Foundation