Case Study: 7-Eleven boosts brand perception and purchase intent with PHD Media’s AI-powered Foodie-Verse campaign

7-Eleven drives 14M organic video views with PHD Media

7-Eleven, a convenience store chain, partnered with vendor PHD Media to address a key challenge. Despite launching its 7-SELECT line of ready-to-eat foods, the brand struggled to compete with fast-food outlets for consumer preference. Their objective was to strengthen their brand positioning and become a top-of-mind choice in a competitive market.

PHD Media developed an AI-powered campaign called The 7-SELECT Foodie-Verse. The solution leveraged generative AI and a local celebrity's digital persona to create immersive, futuristic storytelling that highlighted the brand's variety. This multichannel strategy resulted in significant engagement, including 14M organic video views and 16M launch video impressions. The campaign successfully improved brand perception and purchase intention among customers.

7-Eleven