Case Study: Memorial Sloan Kettering Cancer Center accelerates digital fundraising and patient experiences with Phase2 Technology

Memorial Sloan-Kettering Cancer Center - Customer Case Study

Memorial Sloan Kettering Cancer Center (MSK) needed to create its first enterprise-wide digital experience platform to efficiently manage multiple websites and address the complex challenges of its giving ecosystem. The organization turned to vendor Phase2 to build this platform using Drupal, aiming to maximize donations across all channels and adapt quickly to the shifting donor landscape.

Phase2 architected, built, and maintains a flexible Drupal-based platform for MSK. The solution enabled a shift from direct mail to digital campaigns, enhanced donor personalization, and allowed for the rapid launch of new fundraising initiatives. The results were profound: year-over-year donations increased by 31%, session engagement rose 17%, and over $190 million was raised from the Cycle for Survival event alone, demonstrating the significant impact of Phase2's long-term partnership.

Memorial Sloan Kettering Cancer Center

Brandy Reppy

Associate Director of Online Operations