Case Study: Arsenal FC delivers a fan-first digital experience with Phase2 Technology

Arsenal FC - Customer Case Study

Arsenal FC partnered with Phase2 Technology to reimagine Arsenal.com on Drupal 8. The club needed a digital experience that would better connect with its global fanbase, make content and media operations easier, and integrate backend systems to build a scalable customer data profile framework.

Phase2 Technology delivered a Webby Award-winning fan engagement platform with personalized content, email notifications, offers, and a customizable match-day experience. The new site improved average page load time by 4 seconds, increased site users by 17%, boosted Arsenal Direct sales by 21%, and drove 150,000 monthly page views for the new season ticket holder section.

Arsenal FC