Case Study: KEIM UK improves ecommerce usability and customer experience with Phase

KEIM UK reduces webshop drop-offs with Phase

KEIM UK, a specialist UK paint supplier, faced challenges with its underperforming and inflexible e-commerce website, which was causing customer drop-offs and preventing essential updates. They partnered with Phase to design and build a new, modern webshop that would improve the online purchasing experience and give their team more control over content.

Phase designed and built a user-centric WordPress e-commerce solution using the Elementor visual builder, empowering the KEIM marketing team to make easy adjustments. The vendor overhauled key features like the colour selection process to improve usability and keep customers engaged. This resulted in an enhanced customer experience, a significant reduction in user drop-off rates, and a more adaptable platform for the sales team.

KEIM UK