Case Study: Interac strengthens commercial payments strategy with Phase 5

Interac advances commercial payments strategy over 12 months with Phase 5

Interac, a leading Canadian payments solutions provider, faced the challenge of validating and refining value propositions for its new 'e-Transfer for Business' solution within a changing digital payment landscape. They partnered with vendor Phase 5 to conduct research that would support their commercial payments strategy from initial concept testing through to its market launch.

Phase 5 implemented a multi-phase solution over a 12-month period, beginning with qualitative interviews and a nationwide market survey. This was followed by cluster analysis to segment the commercial market and create detailed payment personas, and culminated in research to inform go-to-market planning. The outcome was a data-driven strategy that identified key product appeal features, provided guidance on positioning opportunities, and delivered a compelling marketing presentation deck to support Interac's sales initiatives with financial institutions.

Interac