Case Study: Shuman Farms boosts Vidalia® onion awareness and community impact with Phase 3 Marketing & Communications

Shuman Farms earns 1.4B media impressions with Phase 3 Marketing & Communications

Shuman Farms engaged Phase 3 Marketing & Communications to launch its first-ever restaurant partnership campaign. The challenge was to promote the premium Vidalia onion brand by partnering with chefs across Georgia and to make a positive community impact.

Phase 3 implemented a multi-faceted solution that included media relations, influencer partnerships, and events featuring a custom inflatable mascot. The vendor secured 61 press hits generating over 1.4 billion impressions and coordinated 5 influencer visits, successfully driving significant brand exposure and new business opportunities for Shuman Farms.

Shuman Farms