Case Study: Cobb Electric Membership Corporation boosts EV adoption with Phase 3 Marketing & Communications

Cobb Electric Membership Corporation drives EV adoption with Phase 3 Marketing & Communications, generating 5.1 million impressions

Cobb Electric Membership Corporation, a non-profit electric utility serving the Atlanta area, sought to promote a new flexible billing rate for electric vehicle (EV) adoption to its members. They turned to Phase 3 Marketing & Communications for a comprehensive campaign to launch the new rate and shift member perceptions about electricity consumption and commuting.

Phase 3 developed the "NiteFlex" rate name and executed a full launch campaign involving digital marketing, a microsite, and targeted messaging to dispel EV myths. The campaign achieved significant results, including 497 members signing up for the new rate and over 5.1 million impressions. The effort by Phase 3 resulted in a clickthrough rate of 0.17%, significantly exceeding the industry average.

Cobb Electric Membership Corporation