Case Study: Broadstone Peachtree Corners achieves 92% lease-up with Phase 3 Marketing & Communications

Broadstone Peachtree Corners reaches 92% leased with Phase 3 Marketing & Communications

The customer, Broadstone Peachtree Corners, a multifamily community, required a distinctive brand identity to match its unique fairy tale-inspired design and amenities. Alliance Residential enlisted Phase 3 Marketing & Communications to develop a creative strategy and narrative that would appeal to young professionals in the area.

Phase 3 developed a strategy and creative solution inviting potential residents to "step into the story," using a brand narrative based on the hero's journey. The vendor executed this through copywriting, design, and environmental graphics. The results were highly successful, with the property leased to 92% capacity. Phase 3 also extended the narrative to brand an on-site private office collective called Second Story.

Broadstone Peachtree Corners