Case Study: JAECOO boosts CarFest visibility and engagement with PHA Group

Jaecoo reaches 1.9 million impressions with PHA Group at CarFest

Jaecoo, a new automotive brand, faced the challenge of elevating its visibility and building brand presence in the UK market. To achieve this, they partnered with vendor PHA Group to lead a social-first content production program at the popular CarFest 2025 festival.

PHA Group implemented a comprehensive solution, overseeing all creative, capture, and delivery. Their strategy involved a social-first takeover with event-led storytelling, producing hero films, live coverage, and influencer collaborations. The results were significant, with the campaign achieving a total reach of 1.9 million impressions, over 1 million content views, and 86,700 post engagements, successfully amplifying awareness for the Jaecoo brand.

Jaecoo