Case Study: JAECOO boosts rugby fan awareness with PHA Group's integrated OOH and social campaign

Jaecoo boosts finals-week reach to 700m+ with PHA Group

The automotive brand Jaecoo partnered with the PHA Group to build awareness among rugby fans during the EPCR Finals weekend. The challenge was to amplify their new brand's presence and connect with a premium, performance-driven audience in a way that felt authentic to the event.

The PHA Group created a fully integrated campaign that seamlessly combined high-impact out-of-home (OOH) advertising with live social content. The solution used rugby-centric visuals and former player Chris Robshaw to create a campaign that felt natural and earned. The results were significant, with the PHA Group delivering over 2.6 million OOH impacts, 1.3 million social impressions, and a 33% increase in average impressions per social post, greatly exceeding the estimated reach.

Jaecoo