Case Study: Pogust Goodhead achieves landmark environmental justice coverage with The PHA Group

Pogust Goodhead drives 700,000 claimants’ class action with The PHA Group

The PHA Group partnered with Pogust Goodhead, a global class action law firm, to support the UK's largest class action lawsuit. The challenge was to raise public awareness for a complex legal case representing over 700,000 victims of Brazil's Mariana dam collapse and to center the human stories of the disaster amidst corporate defense narratives.

The PHA Group implemented a strategic communications campaign that centered on survivor testimony to transform the case into a compelling story of justice. The solution included supporting a podcast and leading targeted media engagement. This resulted in 80 pieces of coverage, 11 victim interviews in major outlets like the BBC and Financial Times, and over 700,000 impressions. The campaign was instrumental in building public understanding ahead of a landmark High Court ruling that found mining giant BHP liable.

Pogust Goodhead