Case Study: JAECOO boosts UK brand awareness with The PHA Group’s Jurassic World Rebirth campaign

Jaecoo launches 55 campaign assets in under 2 months with The PHA Group

The PHA Group was enlisted by Jaecoo, an emerging automotive brand, to launch its UK partnership with the film Jurassic World Rebirth. The challenge was to introduce Jaecoo's brand and its adventurous DNA to a mass UK audience, driving both widespread awareness and increased footfall to its dealerships.

The PHA Group conceived and delivered the "Enter the Extreme" integrated campaign, creating a full suite of 55 assets that fused Universal's film IP with Jaecoo's vehicles. The solution included a TV commercial, an Outernet takeover, an experiential pop-up, and nationwide dealership activations. The campaign achieved national reach and set a new creative benchmark for the brand, earning a Silver award at The Drums Experiential Awards 2025.

Jaecoo