Case Study: Jaecoo boosts brand awareness with The PHA Group’s BFI IMAX takeover

Jaecoo generates 8 million social reach with The PHA Group

The PHA Group was engaged by automotive brand Jaecoo to launch its new OUTLIVE campaign in the UK. The challenge was to create a bold, first-of-its-kind campaign to attract and inspire potential adventurers, effectively introducing the unknown car brand and its Super Hybrid System to the market with a swashbuckling entrance.

The solution implemented by The PHA Group was a landmark creative takeover of London's iconic BFI IMAX, transforming it into a navigational hub with a functioning compass. This was supported by a social-first content program designed to translate the real-world spectacle into high-impact platform-native content. The campaign generated over 902 thousand combined views on Meta, TikTok, and YouTube, 2.2 million+ impressions on Meta, and drove 4,683 click-throughs to the Jaecoo website, successfully raising national awareness.

Jaecoo