Case Study: JAECOO boosts pet-owner engagement with The PHA Group

Jaecoo drives 202K+ views with The PHA Group

The PHA Group partnered with Jaecoo to promote the launch of its new pet-friendly J5 vehicle. The challenge was to amplify visibility and position the J5 as the ultimate companion vehicle for pet owners at The London Pet Show Live, increasing social reach and engagement for the automotive brand.

To meet this challenge, The PHA Group managed the end-to-end creative direction, on-site capture, and delivery of a social-first content programme. This included producing an event summary film and playful 'dog interviews' with ambassador Chris Robshaw. The solution generated over 202 thousand views and 373 engagements, successfully driving awareness and reinforcing Jaecoo's brand values.

Jaecoo