Case Study: Vantedge Group achieves up to 50% cost savings on focus groups with PGi’s iMeet

All-in-One Virtual Meeting Solution Provides Vantedge Group Significant Cost Savings on Focus Groups

Vantedge Group, a full-service insights and analytics firm, needed a reliable way to run primary research focus groups that delivered deeper insights faster and at lower cost. Their challenge was finding virtual meeting software that was simple enough for participants of all skill levels to join without downloads or technical glitches, so sessions wouldn’t be derailed by usability issues.

Vantedge chose iMeet by PGi — a browser-based, one-click conferencing solution with Auto-Connect and mobile access — to make joining and participation seamless. After just a few virtual groups, Vantedge cut meeting costs by roughly one-third to one-half (eliminating facility fees and much travel), boosted attendance and engagement, and produced more productive conversations that yielded better insights for clients.

Vantedge Group

Read Ziegler

Managing Partner and Founder