Case Study: Wetherby Whaler achieves 50%+ turnover from drive-thru with PFM Intelligence Group

Wetherby Whaler - Customer Case Study

Wetherby Whaler, a family-owned fish and chip establishment, needed to adapt during COVID-19 to meet demand for convenient, safe dining while making better use of its existing space. PFM Intelligence Group helped the business launch a contactless drive-thru service, combining drive-thru optimisation technology with a focus on operational efficiency and staff training.

PFM Intelligence Group implemented equipment and management software to streamline the drive-thru operation and improve visibility into staff performance and efficiency. The new service delivered strong growth, with more than 50% of overall turnover attributed to the drive-thru, while also enhancing customer experience and supporting Wetherby Whaler’s continued success.

Wetherby Whaler

Caroline Murphy

Director