Case Study: VodafoneZiggo achieves 99.7% accurate visitor insights with PFM Intelligence Group

VodafoneZiggo boosts visitor count accuracy to 99.7% with PFM Intelligence Group

VodafoneZiggo, a major Dutch telecommunications provider, sought to achieve the most accurate visitor counts across its retail shops. Partnering with PFM Intelligence Group, which had provided infrared-beam sensors since the early 2010s, the customer was challenged in 2023 to deliver insights with over 99% accuracy.

PFM Intelligence Group implemented a system upgrade, replacing the previous sensors with Stereo 3D visitor counting systems. This solution, tailored for various store layouts, successfully achieved over 99% accuracy by excluding children and setting specific count zones. As a result, data from over 100 shops is now perfectly comparable, enabling VodafoneZiggo to identify untapped potential and make strategic, data-driven decisions.

VodafoneZiggo