Case Study: Silverburn improves footfall accuracy with PFM Intelligence Group

Silverburn - Customer Case Study

Silverburn Shopping Centre in Glasgow wanted to optimise its footfall system and improve data analysis, while ensuring smoother platform migration, better data alignment, and more reliable reporting. PFM Intelligence Group was brought in to support the upgrade of its footfall analytics capabilities.

PFM Intelligence Group refreshed the footfall counting system, migrated historic data, and introduced a real-time data reporting platform for Silverburn. The result was over 99.5% counting accuracy and a 10% increase in reported footfall figures, giving Silverburn more dependable data and actionable insights for management.

Silverburn

David Pierotti

General Manager