Case Study: Silverburn achieves 99.5% footfall counting accuracy with PFM Intelligence Group

Silverburn boosts footfall accuracy to 99.5% with PFM Intelligence Group

The customer, Silverburn Shopping Centre, a major retail destination in Glasgow, sought to optimize its footfall analytics capabilities. The challenge involved enhancing their system by migrating platforms, aligning data accurately, and improving reporting. PFM Intelligence Group was engaged to provide a solution involving a refreshed footfall counting system.

PFM Intelligence Group's solution included transitioning Silverburn's historic data and implementing a real-time reporting platform. The results were highly successful, with the new system achieving over 99.5% counting accuracy and reporting a 10% increase in footfall figures. This empowered Silverburn's management with dependable, actionable insights they could trust for decision-making.

Silverburn