Case Study: Norah improves in-store conversion with PFM Intelligence Group’s people counting solution

Norah - Customer Case Study

Norah, a rapidly growing Dutch fashion brand with nearly 50 stores, wanted to improve its in-store experience and raise conversion rates as it expanded. To do this, it worked with PFM Intelligence Group and used people counting and footfall analytics to better understand store traffic and performance.

PFM Intelligence Group ran a six-week pilot in four stores before deploying the system to 47 stores in just one month. The solution gave Norah reliable visitor counts that could be combined with sales data to measure conversion, improve store performance, and guide weekly decisions on strategy and product placement.

Norah