Case Study: New Square achieves real-time occupancy accuracy with PFM Intelligence Group

New Square achieves 99.5% occupancy data accuracy with PFM Intelligence Group

New Square, a bustling open-air shopping and leisure destination in West Bromwich, faced the challenge of monitoring real-time occupancy and managing visitor flow efficiently, with a heightened need for safety during the pandemic. They turned to PFM Intelligence Group for a robust solution to gain accurate data without a cumbersome process.

PFM Intelligence Group deployed its 'Advantage' real-time footfall application, powered by Xovis footfall counters. The solution provided New Square's management with 24/7 remote monitoring, achieving 99.5% data accuracy. This empowered staff to allocate resources effectively, enhanced safety protocols, and freed up personnel from manual counting, strengthening trust in the data and improving operational efficiency.

New Square Shopping