Case Study: Lush achieves better customer experience with PFM Intelligence Group

LUSH empowers 200+ stores with PFM Intelligence Group

LUSH, a global retailer of fresh handmade cosmetics, sought to maintain its unique and tailored customer experience during its expansion across Europe. The challenge was to leverage data-driven insights to understand store visitor patterns, enhance conversions, and improve staff planning. To address this, they partnered with PFM Intelligence Group, which provided a holistic people counting system.

PFM Intelligence Group implemented a solution that delivered real-time footfall insights to LUSH. This enabled the retailer to elevate the customer experience by ensuring optimal staff allocation during peak hours and making smarter, data-driven decisions for the future. The result was an enhancement of both brand value and customer satisfaction across their European stores.

LUSH